Universiti Teknologi Malaysia Institutional Repository

Multimodal communication of corporate website design

Hassan, Hanita (2012) Multimodal communication of corporate website design. Penerbit UTM, Skudai, Johor Bahru. ISBN 978–983–52–0833–1

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Official URL: http://www.penerbit.utm.my/cgi-bin/katalog/buku.cg...

Abstract

This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the company identity and ideology? How can a particular website design depict self–presentation? This book attempts to show that the aim of corporate websites is not restricted to promoting products but the roles of the websites are inclusive of building brand image, portraying the company identity and promoting their ideology.

Item Type:Book
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development (Formerly known)
ID Code:30170
Deposited By: Liza Porijo
Deposited On:15 Apr 2013 09:48
Last Modified:02 Feb 2017 12:41

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