Universiti Teknologi Malaysia Institutional Repository

New product development in multi-location R&D organization: a concurrent engineering approach

Tan, Owee Kowang and Rasli, Amran (2011) New product development in multi-location R&D organization: a concurrent engineering approach. African Journal of Business Management, 5 (6). pp. 2264-2275. ISSN 1993-8233

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Official URL: https://academicjournals.org/journal/AJBM/article-...


Relocating organization functional units geographically to an economically advantage location is one way for multi-national companies to improve competitive advantage. Change of company operation environment from co-location to multi-locations influences way of new product development management. This research reviewed new product development process in a multi-located research and development organization and examine elements for an efficiency new product development process. The research applied concurrent engineering approach to form a concept of concurrent new product development engineering. Seven concurrent engineering main constructs and 49 concurrent engineering critical attributes were identified. Using 98 survey data from a multi-location research and development organization, the research suggested there was no significant difference in new product development process of co-location and multi-location research and development organization. The research also revealed that efficiency concurrent new product development engineering process in multi-located research and development organizations were driven by “application of concurrent engineering tools”, followed by “top-down concurrent engineering approach” and “continuous improvement”. However, concurrent engineering “team” related attributes, which suggested by other researchers as main driver for efficiency new product development in co-located research and development organization was found less important in multi-located research and development environment.

Item Type:Article
Uncontrolled Keywords:new product development, concurrent engineering, research and development, multi-location
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management and Human Resource Development
ID Code:29465
Deposited By: Yanti Mohd Shah
Deposited On:12 Mar 2013 02:13
Last Modified:25 Apr 2019 01:15

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