Assessment of ketchup companies performance in Malaysia

Abstract

Performance measurement is a vital part of any successful organization. One of the most important challenges for measuring the performance is defining the critical metrics and measures. For many companies, the critical metrics determined based on their supply chain strategies. However, companies do not have a clear understanding on their adopted supply chain strategy and are incapable of introducing the most critical metrics for measuring their performance. This study determines the supply chain strategy adopted by ketchup companies in Malaysia; it also specifies the most critical factors for measuring companies’ performance based on Balanced Scorecard (BSC) perspectives and finally conduct a comparative performance measurement for six ketchup companies which located in Johor, Malaysia. The results of study show that the appropriate supply chain strategy for ketchup companies in Malaysia is lean supply chain strategy; also the companies’ supply chain strategy alignment with product type has more significant effect on companies’ performance rather than companies’ process structure and manufacturing techniques alignment with product type.