The improvement of hub concept at Pt. Marcos Trans Indonesia

Abstract

In the last few years, the logistic volume accidentally unstable due to Covid-19 pandemic. Government regulation that limited people mobilization somehow affect retail business like Super Indo that needs to match their supply and demand. During this uncertainty period, many company wanted to shrink their expenses by optimizing the efficiency or cost reduction to remain survive in the industry. The purpose of this study is to investigate the factor that could reduce the logistics cost of MTI and Super Indo. At the same time, the research aims to develop appropriate logistics strategies to achieve a win-win solution for both of entities and ends up by measuring the effectiveness of the logistics strategies implemented Resource-Based View theory and Supply Hub Model in Supply Chain Management underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analyzed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the new model distribution strategies found to be significant towards the cost reduction since the company can maximize their capacity. Therefore, future research is recommended to further investigate a more suitable approach in improving the delivery methodology for supply chain industry or a similar study.