Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic

Abstract

The fast outbreak of the COVID-19 pandemic has become a real challenge that threatens companies' going concerns. In addition, the COVID-19 outbreak has created a new reality for businesses, which, requires immediate action and planning to adapt to such a unique situation. Governments around the world, including Malaysia, have issued several measures to stop the outbreak of the virus, which have negatively impacted firms' activities. Therefore, using a sample of Levant Group Sdn. Bhd managers and customers, this study aims to investigate the factors that caused the decline of Levant Group Sdn. Bhd's sales revenue during the COVID-19 and propose a new intervention that assists the company in improving its sales. The study used questionnaires and interviews to collect data from 50 customers and five managers. The purposive technique is used. The study findings indicate that Levant Group Sdn Bhd can exploit the opportunity of customers' shift to buying online instead of physically buying at the restaurants to increase the group's market share. Customers are willing to purchase food promoted through social media platforms.