An improvement to the utilization of post on wheel (POW) services in Sandakan, Sabah

Abstract

The Post on Wheel (PoW) project which is under the Postal Transformation Plan in Sabah and Sarawak (PTPSS) aims to improve rural mail delivery and to increase rural community access to basic postal services. This PTPSS is a public private initiative programme of collaboration between MCMC and POS Malaysia Berhad. PoW service is a mobile Post Office which provides basic postal services to the communities in rural areas. In addition, this project also aims to assist development of inclusive socio-economic development for Rakyat in rural parts in line with Malaysia's New Postal Strategy. This research aims to improve the utilization and transaction of PoW services in Sandakan Sabah as the revenue is in this district was facing decline between the year of 2018 to 2020 and there is a need to overcome this issue to transform the PoW services in Sandakan towards community centric and beneficial service to the communities. Thus, this research aims to improve the utilization of PoW services which will also improve the revenue of POS Malaysia for its sustainability and to remain relevant in the Postal and Courier Industry in the country as the leading postal and courier company. To achieve the objective of this research, the researcher will be using a mixed-method methodology whereby both qualitative and quantitative research methodology. Two framework models will be used in this research which are the STP Marketing Model and Revenue Model to achieve an effective result from the intervention made in Cycle 1 and 2. This study contributes theoretically and practically in postal service delivery improvement as well as in the public-private initiative field in our country. In addition, this research would be able to fill the gap in the action research literature and contribute to the body of knowledge related to postal services.