Universiti Teknologi Malaysia Institutional Repository

SMS Management system for direct sales and network marketing

Voo, Nyuk Mee and Selamat, Ali (2007) SMS Management system for direct sales and network marketing. In: Fifth International Conference on Information Technology in Asia 2007, 9-12th July 2007, Kuching, Sarawak, Malaysia.

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Official URL: http://www.cita07.org


SMS management system in direct sales and network . marketing is a concept of integrating mformatlOn system with mobile phone as well as using short message service (SMS) as a medium of communication in the business process of direct sales and network marketing sector. Direct sales and network marketing sector is a business phenomenon which expanding rapidly within these few years and it will keep on expanding. To deal with the large members and distributors joining the company, the management of these companies started to seek for new direction in upgrading the relationship management between the company and the distributors. This is important when the low cost and time saving SMS is introduce to these direct selling companies. With the intention of enhancing the connection between distributors is an opportunity to integrate SMS system in the management system in this industry. In this paper, we have analyzed how the SMS will play an important role in the business process by allowing the end user and the company will benejitfrom its simple and cost saving.

Item Type:Conference or Workshop Item (Paper)
Additional Information:ISBN: 983-9257-66-8
Uncontrolled Keywords:SMS management system, SMS, direct sales and network marketing, mobile phone, distributor
Subjects:H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA76 Computer software
Divisions:Computer Science and Information System
ID Code:10112
Deposited By: Zalinda Shuratman
Deposited On:26 Aug 2010 08:54
Last Modified:26 Aug 2010 08:54

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