Universiti Teknologi Malaysia Institutional Repository

Building trustworthy E-commerce website

Che Hussin, Ab. Razak (2007) Building trustworthy E-commerce website. In: Fifth International Conference on Information Technology in Asia 2007, 9-12th July 2007, Kuching, Sarawak, Malaysia.

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The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However. to date, which trust attributes contribute to the website's trustworthiness and which trust attributes give more value to consumer has not been adequatezv explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for eCommerce websites and to identity the importance ranking of trust attributes that contribute sign!ficantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identifj' the trust attributes. An online survey that received /230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerce.

Item Type:Conference or Workshop Item (Paper)
Additional Information:ISBN: 983-9257-66-8
Uncontrolled Keywords:e-Commerce, building consumer trust
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System
ID Code:10111
Deposited By: Narimah Nawil
Deposited On:26 Aug 2010 08:55
Last Modified:29 Feb 2020 13:43

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