Visitor’s satisfaction and improvement on business activities in commercial street of BP-Walk Bandar Penggaram, Johor

Abstract

BP-Walk is a commercial area that is located along the street called Jalan Rahmat. It is one of the attraction mentioned in Special Area Plan Bandar Penggaram 2016-2025. This research is inspired by the main issues stated in Special Area Plan Bandar Penggaram 2016-2025 such as the present economic activities in Bandar Penggaram are out of date and inefficient in today's world and the state of the commercial area must be updated to meet current demands and trends. In addition, there is a lack of new ideas for new activities in Bandar Penggaram mentioned in Special Area Plan Bandar Penggaram 2016-2025. The main aim of this study is to find out the satisfaction and suggestions on factors influencing the business activities in BP-Walk at Batu Pahat, Johor between the users. In order to achieve the aim, the first step is to identify what kind of business activities are in BP-Walk and analyzing respondents satisfactions and suggestions. This research is significant as it can be recommended and can be implemented for future research and development purposes. In order collect data collection the type of sampling method used is probability sampling method which is systematic sampling. There total of respondents for this research is 85 people. There are 52 questions are designed in the questionnaire based from the literature review and research questions. There are four(4) main factors that is being analyse which is location, accessibility, facilities and type of commercial activities as indicators to study their satisfactions and recommendations. Data was analysed using descriptive statistics and thematic analaysis. Based on the findings, in 2021 majority of users are satisfied with the accessibility, location, facilities and type of activities though the lowest score was majority of them are not satisfied the parking lot provided, number of hotels provided, accessibility to the bus stop and BP-Walk is not near to their home. Thus, the respondents give suggestion based on their experience on the street to improve. In conclusion, the are importance in taking the public participation give opinions throughout this research as it can be helpful for Majlis Perbandaran Batu Pahat if in the future for Bandar Penggaram to improve the economic performance.