Social media review on tourist perception and satisfaction at Tanjung Piai Johor National Park

Abstract

Protected Area such as National Park has become the popular ecotourism destination for the tourist to explore the beauty of nature. As the demand arise, nature as the attraction of the ecotourism destination could face a disturbance in their ecosystem. It is prominent to maintaining the sustainability of the nature by evaluating the Ecological Value on the site. This study which happen to be at Tanjung Piai Johor National Park therefore will evaluate the tourist perspective and satisfaction upon the Ecological Value in the ecotourism destination. This study was conducted by observing review posting through Facebook about their journey to TPNP that been done during year 2021. The result showed 210 reviews posting been collected during the time period. The data were analyzed using SPSS with descriptive analysis to knew their perspective and satisfaction at TPNP. This study has been conducted in order to see if there is a different of perception towards the national park and what are the level of satisfaction after their journey to the destination. Mostly collected data was from repeated visitor who love to experiencing forest ecology and want to back to mother nature and enjoy the beautiful scenery of TPNP. The most activities were sightseeing, conservation walk and wildlife watching. The posting at the social media for example Facebook can be the guideline in order to determine the tourist perception and their satisfaction towards the preferable destination. This study is significantly can help the Destination Management Organization (DMO) - Johor National Park Corporation (JNPC) in auditing their performance to preserving and conserving the nature beside than improving manage the nature asset as the tourist attraction.