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Factors to develop trust in the quality of cosmetics product in Malaysia

Suprapto, Budi and Wicaksana, Paulus Dian and Mohd. Sam, Mohd. Fazli (2022) Factors to develop trust in the quality of cosmetics product in Malaysia. International Journal of Industrial Engineering and Production Research, 33 (3). pp. 1-9. ISSN 2008-4889

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Official URL: http://dx.doi.org/10.22068/ijiepr.33.3.6


Previous studies have reported that trust is the main issue that needs to be resolving. [9]. Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies. The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope. Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%. The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues addressed and recommendations made for prospect research.

Item Type:Article
Uncontrolled Keywords:brand, cosmetics, quality, trust
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions:International Business School
ID Code:98687
Deposited By: Yanti Mohd Shah
Deposited On:30 Jan 2023 05:01
Last Modified:30 Jan 2023 05:01

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