Review on the influences of atmospheric effects of commercial settings towards consumers’ emotions, perceptions and behaviors

Abstract

In many environments, atmospheric effects have been extensively studied to assess human activities in enclosed buildings in response to environmental stimuli. The goal of this paper is to examine a review of 25 studies on atmospheric influences on consumers' emotions in the business environment over the past 20 years. The synthesis involves elements used as environmental stimuli that have been commonly used and the results of previous studies. In short, in atmospheric studies with stimuli such as spatial layout, color, scents, lighting and music are the most discussed variables influencing human emotions through emotion.