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Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

Kakar, Abdul Samad and Abu Mansor, Nur Naha and Ahmad Saufi, Roselina (2021) Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention. International Review on Public and Nonprofit Marketing, 18 (NA). pp. 151-169. ISSN 1865-1984

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Official URL: http://dx.doi.org/10.1007/s12208-020-00266-z

Abstract

Drawing on social identity theory (SIT), signaling theory, and attraction-selection-attrition (ASA) model, we proposed and developed a model linking organizational reputation to turnover intention, both directly and indirectly through person-vocation fit (P-V fit) and person-organization fit (P-O fit). The model was tested using partial least squares structural equation modeling (PLS-SEM) on a sample of 250 full-time faculty members from Pakistan’s higher educational institutions. The findings supported the model and found that organization reputation had a negative and direct influence on turnover intention and positive impact on P-V fit and P-O fit. P-O fit and P-V fit, in turn, had negative relationships with faculty turnover intention. Moreover, the study revealed that P-O fit and P-V fit partially mediated the negative relationship between organizational reputation and faculty turnover intention. The findings of the study has important practical implications for the adoption of marketing concepts in non-profit seeking organizations, especially in higher educational institutions. The practical and theoretical implications and some interesting avenues for future research are discussed at the end of the study.

Item Type:Article
Uncontrolled Keywords:Organizational reputation, Person-organization fit, Person-vocation fit, Intention to leave the job, Turnover intention, And higher education
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Decision support systems
Divisions:International Business School
ID Code:97833
Deposited By: Widya Wahid
Deposited On:02 Nov 2022 09:57
Last Modified:02 Nov 2022 09:57

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