Trusted factors of social commerce product review video

Abstract

With the advanced technologies nowadays, many people have stepped up their online shopping culture by watching product review videos before making any purchase decision. Mostly, customers feel convenient of online shopping using social commerce because they can get some information about the products from the consumer experience through product review videos. Product review video is created by consumer in order to share information by using multimedia content to attract customers to watch the video. However, the consumer can share on what they purchase using video reviews but trusted factors of product review videos are still unclear. This study implements systematic literature review approach to review articles from previous studies to identify the factors of product review video. Therefore, this study identifies the trusted factors of product review video that can influence the purchase intention of potential customers, which currently are surveying some products that they intend to purchase later on. For future work, this study can be extended by identifying the effects of trusted factors of product review video on customers. In addition, a model of trusted factors for product review video will be developed.