Fintech services acceptance level among young generation in UTM

Abstract

Recently, financial technology (fintech) has been acknowledged as an advancement of traditional finance services and becoming a high demand for job opportunities for the workforce. The purpose of this study is to identify the intention level of fintech usage among the young generation in Universiti Teknologi Malaysia (UTM) based on the Technology Acceptance Model (TAM) through SmartPLS to test the structural equation model. In addition, this study also aims to test the knowledge level towards fintech services among the young generation in UTM, and SPSS was used to test the mean score. This study using a quantitative method by distributing the questionnaire to respondents via social media and 322 respondents were collected. The results show that young generation in UTM is lack of knowledge about fintech and types of services provided in Malaysia. This paper had found that perceive usefulness had significant effect on behavioral intention, however, perceive ease of use are having insignificant effect, due to low knowledge which will considerate as risk.