A model of influencing factors of online social networks for informal learning in research institutes

Abstract

Currently, online social networks (OSN) have become active collaborative learning and a popular e-learning platform for sharing knowledge. Informal learning is any form of learning that occurs outside the formal curricula of higher educational institutes. There is plenty of studies on the use of OSN for formal learning; however, the use of OSN for informal learning particularly by academic researchers got limited attention. This study attempts to fill this gap in the literature. This research aims to examine the factors which motivate academic researchers to accept OSN as a platform for informal learning. Also, a technology, interactivity, individuality, and behavior (TIIB) model is proposed based on feedback from academic researchers from research universities. To achieve this aim, a quantitative study based on the theory of constructivism and technology acceptance model 3 (TAM3) is done. With 786 valid questionnaires received, the proposed model is tested and statistically evaluated using partial least squares structural equation modelling (PLS-SEM) technique. The study results showed that collaborative, interactive, communication, quality of information, and subjective norms are the major factors of the behavioral intention of academic researchers to use OSN for informal learning. The study suggests instructional recommendations containing important technological, individual, and interactive features that could be considered by practitioners to encourage the acceptance of OSN for informal learning. The results of this research guide OSN for informal learning education providers in terms of developing an effective platform for academic researchers.