Universiti Teknologi Malaysia Institutional Repository

E-learning satisfaction: investigating gender differences

Leong, C. M. and Goh, C. F. and Ismail, F. and Tan, O. K. and Ong, C. H. (2021) E-learning satisfaction: investigating gender differences. International Journal of Electronic Commerce Studies, 12 (1). ISSN 2073-9729

[img]
Preview
PDF
583kB

Official URL: http://dx.doi.org/10.7903/IJECS.1774

Abstract

The purpose of this study is to evaluate the impact of learner-content interaction, learner-learner interaction, learner-instructor interaction, self-regulated learning, and Internet self-efficacy is present on e-learning satisfaction. The gender effect is also included in the investigation of the impact. Many studies have been conducted to reveal learners' satisfaction with e-learning, however, limited research has emphasized the gender effect in explaining learner satisfaction. A review of the existing literature was used to develop a conceptual model which was further tested using data collected from undergraduate students. The data collection used a self-administered questionnaire and 742 valid responses were acquired. Partial least square-structural equation modeling was used to analyze the model while multigroup analysis was used to assess the gender differences for the predictors. The results showed that learner-instructor interaction, learner-learner interaction, self-regulated learning, and Internet self-efficacy were predictors for learning satisfaction based on the overall sample. The university may use these factors as a reference to achieve learning satisfaction among students. Gender was found significantly different in the relationship between Internet self-efficacy and satisfaction. The finding suggests that the university administrators need to undertake strategic change to assist female learners in overcoming the barrier of Internet self-efficacy skills.

Item Type:Article
Uncontrolled Keywords:blended learning satisfaction, gender, internet self-efficacy
Subjects:H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions:International Business School
ID Code:94258
Deposited By: Narimah Nawil
Deposited On:31 Mar 2022 14:45
Last Modified:31 Mar 2022 14:45

Repository Staff Only: item control page