Leong, C. M. and Goh, C. F. and Ismail, F. and Tan, O. K. and Ong, C. H. (2021) E-learning satisfaction: investigating gender differences. International Journal of Electronic Commerce Studies, 12 (1). ISSN 2073-9729
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Official URL: http://dx.doi.org/10.7903/IJECS.1774
Abstract
The purpose of this study is to evaluate the impact of learner-content interaction, learner-learner interaction, learner-instructor interaction, self-regulated learning, and Internet self-efficacy is present on e-learning satisfaction. The gender effect is also included in the investigation of the impact. Many studies have been conducted to reveal learners' satisfaction with e-learning, however, limited research has emphasized the gender effect in explaining learner satisfaction. A review of the existing literature was used to develop a conceptual model which was further tested using data collected from undergraduate students. The data collection used a self-administered questionnaire and 742 valid responses were acquired. Partial least square-structural equation modeling was used to analyze the model while multigroup analysis was used to assess the gender differences for the predictors. The results showed that learner-instructor interaction, learner-learner interaction, self-regulated learning, and Internet self-efficacy were predictors for learning satisfaction based on the overall sample. The university may use these factors as a reference to achieve learning satisfaction among students. Gender was found significantly different in the relationship between Internet self-efficacy and satisfaction. The finding suggests that the university administrators need to undertake strategic change to assist female learners in overcoming the barrier of Internet self-efficacy skills.
Item Type: | Article |
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Uncontrolled Keywords: | blended learning satisfaction, gender, internet self-efficacy |
Subjects: | H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property |
Divisions: | International Business School |
ID Code: | 94258 |
Deposited By: | Narimah Nawil |
Deposited On: | 31 Mar 2022 14:45 |
Last Modified: | 31 Mar 2022 14:45 |
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