Web 2.0 educational tools continuance intention

Abstract

Higher Education 4.0 that focuses on integrating technology of Industrial Revolution 4.0 into the education ecosystem was the theme set by the Higher Education Ministry for 2018 - as a pledge to revamp the higher education landscape in Malaysia. One of the elements outlined for Higher Education 4.0 is to implement 21st century pedagogy incorporating the latest teaching and learning technologies. Parallel with this initiative, the usage of Web 2.0 interactive educational tools has gained a significant recognition in Malaysia’s higher education recently. In any common circumstance, the adoption of this current technique of teaching has to conform to users’ acceptance, attitude and their intention to continue using the technology in the classrooms. This paper introduces a new integrated model of students’ acceptance, attitude and continuance intention of using Web 2.0 educational tools as part of creating a systematic current higher education ecosystem. A new model integrating Task-Technology Fit (TTF) model and Technology Acceptance Model (TAM) is presented. This study applied quantitative survey in the main data collection. Purposive sampling technique used and the data collection was conducted in a public university via online survey platform. In this study, SMART PLS is used to analyse the data. Though, the findings are partly hypothetical, it is inspiring to reveal an integrated conceptual model in exploring consumer behavioural intention related to Malaysia higher education context. It is hoped that the findings will suggest the legitimacy of the integrated framework and insights in Malaysian users’ continuance intention about adopting Web 2.0 educational tools.