Online versus offline entrepreneur personalities: A review on entrepreneur performance

Abstract

To date, entrepreneurs seem to dominate the establishment of business types. The success of a small-scaled business relies heavily on the owner's characteristics, such as their personality. Although vast studies have investigated entrepreneur personality as a success factor in an offline setting, only a handful have looked into the context of online. It is highly probable that a variable or perhaps more from the offline entrepreneur context is (are) missing within the online entrepreneur context. Additionally, new variables are yet to be unraveled in light of online entrepreneurs. The outcomes retrieved from a systematic literature review appear to support this notion. Hence, this study proposes a conceptual framework for online entrepreneur success by emphasizing personality variables. This calls for more empirical testing on the suggested variables in the context of online entrepreneurs shortly.