Mobile commerce (M-Commerce) interface design: a review of literature

Abstract

Advances in wireless technology have led to rapid growth on various mobile services. This includes changes of shopping activities by the online shopper. Previously, shoppers use in-store shopping or through web shopping sites which is electronic commerce (e-commerce). Nowadays, with the increased use of smartphones and mobile application, the popularity of mobile commerce (m-commerce) is increased among consumer. Due to growth of m-commerce, it is crucial to ensure the m-commerce applications are highly usable and friendly. Therefore, it is important to properly design the interface of the apps. This paper discusses several interface design principles that m-commerce apps must follow in order to be a good apps. This paper provide the literature review for design guidelines based on several researches from databases such as IEEE, Science Direct, and Google Scholar. There are seven elements of m-commerce interface design such as context, content, community, customization, communication, connection and commerce elements has been found in this review.