Hashim, Hazirhah and Basiruddin, Rohaida and Quoquab, Farzana and Md. Husin, Maizaitulaidawati (2018) Taska Kyrana Sdn. Bhd.: to change or not to change its operating days? Emerald Emerging Markets Case Studies, 8 (2). pp. 1-15. ISSN 2045-0621
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Official URL: http://dx.doi.org/10.1108/EEMCS-04-2016-0050
Abstract
This case demonstrates the dilemma of a founder, cum entrepreneur dealing with the issue related to a change in operating days that would affect her business profitability in the kindergarten industry. The case begins with the problem faced by Azizah Ayob, the founder and entrepreneur of Taska Kyrana when she hears that the state minister of Johor has announced that business operation days will be changed from Sunday to Friday with effect from 1 January 2014. The change would be applicable to government institutions in the state. However, businesses and corporations in the private sector can choose to continue observing Saturday-Sunday weekends or switch to the new official rest days of Friday-Saturday. As customers of Taska Kyrana consist of parents working in public and private sectors, as well as Singaporean parents, Ayob needs to choose either to follow the state requirement or to maintain the usual operation days.
Item Type: | Article |
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Uncontrolled Keywords: | marketing, entrepreneurship, market segmentation/target markets |
Subjects: | H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property |
Divisions: | International Business School |
ID Code: | 82002 |
Deposited By: | Yanti Mohd Shah |
Deposited On: | 30 Sep 2019 09:00 |
Last Modified: | 10 Oct 2019 07:29 |
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