The Role Of Sharing Economy Towards Firm Performance In Malaysia Shipping Industry

Abstract

This paper discusses about the new trending concept of collaborative consumption or commonly known as sharing economy to improve the firm performance in the business-tobusiness environment. This paper also discusses the concept of sharing economy that regulates open available and willingly shared transparent information by either party of a supply chain for the benefit of all force of the supply chain in business model. The paper concluded that most common sharing economy in organizations primarily connects both the owners and seekers of the service in a mutual condition for a mutual benefit while creating a new eco-system of commerce.