Goal orientations and typology of women entrepreneurs

Abstract

This study examines goal orientations of women entrepreneurs as owners of smaller firms and presents a typology of women entrepreneurs based on this aspect. The samples are women owners of small-size firms in Malaysia. A sequential mixed method was adopted for the study. Primary data were collected using a self administered questionnaire that was distributed through mail survey, followed by personal interview for case study purposes. Result of the survey shows that in general women have higher economically inclined motives for venturing into business. Four types of women entrepreneurs are identified in the case study based on their goal orientations.