Shukor, Muhamad Syakir and Sulaiman, Zuraidah and Thoo, Ai Chin and Mas’od, Adaviah (2017) Automotive industry: not easy being green. The Colloquium, 10 . pp. 13-16. ISSN 2590-3969
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Official URL: http://sps.utm.my/thecolloquium/files/2017/09/TC-1...
Abstract
This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken to create awareness among consumers about greenwashing.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Greenwash, Automotive, Demarketing |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Management |
| ID Code: | 80695 |
| Deposited By: | Fazli Masari |
| Deposited On: | 27 Jun 2019 06:15 |
| Last Modified: | 27 Jun 2019 06:15 |
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