Urban accommodation for backpackers at Johor Bahru City Centre

Abstract

Majlis Bandaraya Johor Bahru planned to transform Johor Bahru City Centre into a ‘Vibrant, Cultural and Sustainable City of International Standing’ to attract more tourist to Johor Bahru. For that reason, several parts they should consider included tourist accommodations management sector for a variety of groups. Due to the increment of land value has caused the hotel owner rise up the hotel price rate to make sure their Return of Investment (ROI) achieved. Because of that, low budget tourist accommodations at the area which most desired by backpackers were very limited. The aim of this study is to investigate the available tourist’s accommodation around Johor Bahru City Centre (JBCC) that preferred, suitable and affordable for backpacker. The objectives is to investigate the type of accommodation preferred by the backpackers, to identify the accommodation needs, and to investigate the activities that the backpackers prefer to do. Research methodology used is unstructured interview, site survey, observation, and case study. The data collection was conducted at Johor Bahru City Centre area which is close to the tourist attractions area and transport stations. The results showed there were only 10 units of accommodation suitable for backpackers. Budget hotel were found to be the most preferred choice among backpackers at Johor Bahru. The main reason was the offer of promotional prices especially during events of public holidays. Thus, still have others type offered cheaper price which is hostel and guesthouse but the location become the main factor during the accommodation selection. They need accommodation for a break and mingle with local people and also other backpackers.