Pembentukan model pemilihan pembelian rumah pertama

Abstract

The problem of house ownership of first time homebuyer is critical since they are constrained by the affordability as well as selecting the appropriate choice for them to suit their needs. Thus this study evaluates the preferences of first time homebuyers in buying houses to live in. Three objectives were formed to address this issue. The first objective is to determine the profile of the first time homebuyers. This profile will enable the preferences of houses for first time homebuyers to be identified. This will be supported by the second objective, which analyses the factors considered by first time homebuyers in making their choice. Having the factors identified, the third objective is to model first time homebuyer’s preferences in selecting a house to live in. A survey was carried out to attain the objectives of the research. A total of 850 questionnaires were distributed and 650 were returned and only 351 are from first time homebuyer, which was further analyzed. The questionnaires were distributed to three major cities in Malaysia, which are Kuala Lumpur. Penang and Johor Bahru. The profiles of first time homebuyers showed that the main characteristics of first time homebuyers are mainly young people between the ages of 25 to 35, short employment history, some newly married and earn the income of between RM 1,500 to RM3,000 monthly. Analysis on their housing preferences using the factor analysis showed that the economy which is the expenditure and income of the household, neighborhood and final factor is financial which is financial resource and ability for them to pay for installment. In modeling the preferences using the Structural Equation Model (SEM) shows those same factors appears to be the preference of first time homebuyers. This finding has very important implication to the government or other agencies as they can plan in constructing the right house for first time homebuyers.