Critical success factor for Community Benefiting through Tourism (CBtT) in cultural heritage tourism

Abstract

Community-Based Tourism (CBT) is a tool to improve the quality of life of the rural community by creating direct employment opportunities as well as increasing income levels and consequently reducing the level of poverty in the rural areas. After a few decades, variants of CBT are formed to advocate sustainability in rural tourism industry such as Community Benefiting through Tourism (CBtT). By understanding CBtT concept will lead to a different perspective of Community-Based Tourism. The purpose of this study is to examine the implementation of CBtT on selected projects in Indonesia to initiate into the critical success factor of CBtT, especially in cultural heritage tourism. The case study focused on Saung Angklung Udjo, a successful CBT project which preserving Sundanese culture in Bandung, Indonesia. Saung Angklung Udjo is an art centre which has been proven to give the contribution to society. By applying qualitative research methodology with interview and observation method, this research explains how community gain benefits from tourism. The results show that there is a relationship between social, economic, and environmental dimensions in development of Community Benefiting through Tourism (CBtT). Besides, eight factors have been identified as success factors of CBtT in Saung Angklung Udjo, and one factor as new finding factor. Meanwhile, five factors were addressed as significant success factors for creating CBtT. These findings suggested recommendation to all tourism stakeholders to strategies community-oriented tourism project which gives benefit to the community.