Hua, L. Y. and Ramayah, T. and Ping, T. A. and Jacky, C. J. H. (2017) Social media as a tool to help select tourism destinations: the case of Malaysia. Information Systems Management, 34 (3). pp. 265-279. ISSN 1058-0530
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Abstract
This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude. The development of tourism marketing and communication strategies should focus on the online context as the factors which are capable of influencing tourists’ behavior in a more efficient way.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | perceived risk, word-of-mouth (e-WOM) |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | International Business School |
| ID Code: | 76292 |
| Deposited By: | Widya Wahid |
| Deposited On: | 29 Jun 2018 22:01 |
| Last Modified: | 29 Jun 2018 22:01 |
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