Julian, C. C. and Rezaei, S. and Amin, M. (2014) The impact of knowledge management, brand orientation and global marketing strategy on performance. In: Research Handbook on Export Marketing. Edward Elgar Publishing Ltd., pp. 305-333. ISBN 978-178195439-3
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Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....
Abstract
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| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | knowledge management |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.2 Knowledge management |
| Divisions: | Education |
| ID Code: | 74695 |
| Deposited By: | Haliza Zainal |
| Deposited On: | 26 Nov 2017 04:24 |
| Last Modified: | 26 Nov 2017 04:24 |
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