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Using normalize time spent on a Web page for Web personalization

Ahmad, Abdul Manan and Ahmad Hijazi, Mohd.Hanafi and Abdullah, Abdul Hanan (2004) Using normalize time spent on a Web page for Web personalization. In: Proceedings - Analog And Digital Techniques In Electrical Engineering. IEEE, USA, pp. 270-273. ISBN 0-7803-8560-8

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Official URL: http://dx.doi.org/10.1109/TENCON.2004.1414583

Abstract

The continuous growth of the information on the Internet makes it necessary for users to be provided with a convenient and yet accurate tools to capture the information needed Web usage mining has gained more popularity among researchers in discovering the users browsing behavior. In this paper, we developed a usage model for predictions based on association rule and similarity measures. We used the normalized time spent on each page for weighting the pages, instead of binary. Two evaluation metrics will be applied to evaluate the accuracy of the recommendations, namely precision and coverage. The result shows that the time spent on a Web page is essential in determining the importance of that page before it is recommended to the user.

Item Type:Book Section
Additional Information:ISBN: 0-7803-8560-8 IEEE Region 10 Conference on Analog and Digital Techniques in Electrical Engineering, 21-24 Nov 2004, Chiang Mai, THAILAND,
Uncontrolled Keywords:computer science, data mining, database systems, evaluation, information technology, web browsers, association rules, evaluation metrics, recommendations, web usage mining, websites
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:Computer Science and Information System (Formerly known)
ID Code:7447
Deposited By: Maznira Sylvia Azra Mansor
Deposited On:05 Jan 2009 06:11
Last Modified:03 Mar 2011 04:37

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