An integrative framework to understand the influence of morality on green is adoption: a theoretical perspective

Abstract

The prevailing gap in the Green information systems (IS) research literature is the absence of a theoretical framework to understand the influence of environmental beliefs and attitudes on the adoption of Green IS initiatives. The purpose of this study is to fill this gap by developing an integrated framework by identifying and examining the factors that influence the proenvironmental behaviors (PEBs) of managers to adopt Green IS initiatives. The framework is firmly grounded using three theoretical frameworks: (1) upper echelon theory, (2) refined theory of basic individual values, and (3) norm activation model. The theoretical lenses of these three frameworks are utilized to assess the influence of moral behavior on practicing of Green IS initiatives by the managers of organizations. Theoretical and practical implications of the study for the benefit of IS researchers and managers are discussed. Furthermore, the empirical evaluation and assessment plan of propositions, together with the future extensions of the study are presented.