Goh, C. F. and Rasli, A. and Tan, O. K. and Choi, S. L. and Yusof, H. M. (2016) Turn team innovation into product attractiveness: a case study. Information (Japan), 19 (18A). pp. 3209-3214. ISSN 1343-4500
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Abstract
Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Product quality attractiveness, Team innovation |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Management |
| ID Code: | 72238 |
| Deposited By: | Fazli Masari |
| Deposited On: | 23 Nov 2017 04:17 |
| Last Modified: | 23 Nov 2017 04:17 |
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