Sustainable consumption practices: an awakening call

Abstract

Sustainable consumption is the part and parcel of sustainable development. Several studies discussed about this issue where focus goes on reducing poverty through sustainable consumption. However, most of the studys are conceptual in nature. Moreover, the benefit of SC practices can go beyond of poverty reduction. Furthermore, there is a lack of studies that highlight on SC awareness building. Although, this movement has been getting priority among developed nations, it is yet to be popular among developing countries. Considering this, the present study attempts to shed some light on awakening strategies of sustainable consumption practices from a developing country perspective. About 15 interviews have been conducted to gain in-depth understanding about the phenomenon. Findings suggest for three strategies to create awareness among Malaysian citizens regarding this issue. These suggested strategies are: including the discussion on sustainable consumption and sustainable development in school curricula, creating awareness development programs at rural as well as urban areas and implementing rules and regulations from the government level. The implications, future research directions and limitations are discussed at the end of the study.