Universiti Teknologi Malaysia Institutional Repository

Risk factors of contractor's corporate reputation

Ismail, Fuziah and Mustapa, Muzani and Mustapa, Fara Diva Risk factors of contractor's corporate reputation. In: ICCI-2006. (Unpublished)

[img]
Preview
PDF (Full Text)
78Kb

Abstract

Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of corporate vision and values that are strengthened by management policies, moulding one’s image and responding to external expectations accordingly. Any action by an organisation has a direct impact on its reputation, which may damage it. Literature showed that the risk factors involved vary considerably. This paper therefore set out to establish the issues impacting corporate reputation of a construction company and prioritizes it.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Risk; reputation; image; corporate
Subjects:G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:?? FAB_General ??
ID Code:647
Deposited By: Azura Baharudin
Deposited On:21 Feb 2007 04:53
Last Modified:01 Jun 2010 02:46

Repository Staff Only: item control page