Md. Nor, Khalil and Pink, Yee Yean and Al-Agaga, Ameen Mahdi and Chew, Danjoon (2014) Understanding consumers' purchasing intention of organic beauty products. Journal of Food, Agriculture and Environment, 12 (2). pp. 155-159. ISSN 1459-0263
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Abstract
The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS) approach was adopted in the analysis of the results. The findings of this study show that purchasing intentions of non-OBP buyers are significantly influenced by health consciousness and product availability, whereas OBP buyers are affected by environmental consciousness and product availability. However, purchasing intentions of both OBP and non-OBP buyers are not significantly influenced by information availability.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | organic beauty products, purchase intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Management |
| ID Code: | 63154 |
| Deposited By: | Siti Nor Hashidah Zakaria |
| Deposited On: | 06 Jul 2017 06:04 |
| Last Modified: | 06 Jul 2017 06:04 |
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