Md. Husin, Maizaitulaidawati and Ismail, Noraini and Rustam, Nasihah (2015) The effects of compatibility, social influence, and awareness in the adoption of takaful. In: International Conference on Technology, Science, Social Sciences, and Humanities (ICTESSHI), 4 April, 2015, India.
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Abstract
This paper aims to investigate the effects of compatibility, social influence, and awareness on the adoption of takaful. The research was an empirical investigation based on surveys completed by 210 university staff in Malaysia. Using regression and correlation analysis, the paper found that only awareness is positively related to the adoption of takaful. On the other hand, compatibility and social influence appear to be the significant factors that adversely influence the adoption of takaful. The findings are also useful for takaful managers in effectively managing marketing strategies for takaful products and services.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | social influence, takaful |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | International Business School |
| ID Code: | 61603 |
| Deposited By: | Fazli Masari |
| Deposited On: | 26 Apr 2017 03:56 |
| Last Modified: | 26 Apr 2017 03:56 |
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