Digital gamers' attitude towards intention to continue playing digital games

Abstract

User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital games were produced without prior consideration of the human factors which were difficult to define and measure. Fang & Zhao (2010)paved the way towards the use of technology acceptance model to ascertain the degree of emotion flow which induces the desire to continue playing digital games. This paper used snowball sampling (Wright&Stein , 2005; Blernackl , 1981 ) to collect data which was used in the analysis to estimate how compatibility,trialability, observalability and attitude influenced the intention to continue playing digital games and how they affected actual behavior playing digital games. It was found that digital gamers’ attitude towards intention to continue playing digital games wassignificantly influenced by attitude beliefs compatibility and trialability. Observalability of digital games by digital gamers significantly increased intention to continue playing digital games.