Universiti Teknologi Malaysia Institutional Repository

Characteristics of generation Y entrepreneurship in tourism

Ishak, Nur Isti Qurratu' Aini and Hamzah, Amran (2014) Characteristics of generation Y entrepreneurship in tourism. In: International Conference on Urban and Regional Planning (ICURP) 2014, 9-11 May, 2014, Skudai, Johor.



Tourism has been one of the sector that community can gain benefits from operated it especially from the of community based-tourism (CBT). However, in effort of operated CBT concept, community itself must have their own organizing strategy. In organizing the tourism activities at the area, community must also have other skills to become a well known tourism area. Other skills that required having is skills to invent new product or activities to attract people to come. If the product that they invent is the product that can?t be find anywhere else, it can become one of the core element to that place. Inventing new product is also can be called as entrepreneurship. Entrepreneurship required a person to become creative, innovative and has critical thinking.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:tourism activities, hobby and interest
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Built Environment
ID Code:61103
Deposited By: Fazli Masari
Deposited On:14 Mar 2017 00:43
Last Modified:14 Mar 2017 00:43

Repository Staff Only: item control page