Universiti Teknologi Malaysia Institutional Repository

Effect of value orientation, belief and norm on private sacrificing behaviour

Chua, Kean Boon and Quoquab, Farzana and Basiruddin, Rohaida and Mohammad, Jihad (2015) Effect of value orientation, belief and norm on private sacrificing behaviour. In: International Conference on Business, Management, Tourism and Hospitality 2015 (BIZMATOUR 2015), 12-14 May, 2015, Melaka, Malaysia.

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Official URL: https://pure.utm.my/en/publications/effect-of-valu...


The objective of this paper is to examine the effect of value orientation, new ecological paradigm and proenvironmental personal norm on private sacrificing behavior. Structural equation modelling using partial least squares approach is used to analyse conceptual model on private sacrificing behaviour. Findings from this study show that biospheric value and altruistic value have direct influence on general belief in terms of New Ecological Paradigm. In addition, New Ecological Paradigm is found to have direct linkage with pro-environmental personal norm. General belief of the state of the environment is considered sufficient to activate personal norm of individual. Subsequently, pro-environmental personal norm is affirmed to influence private sacrificing behaviour directly in the context of agrochemical purchase. Managerial implications are discussed on the potential application of the results of this research.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:new ecological paradigm, private sacrificing behaviour
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:International Business School
ID Code:60787
Deposited By: Fazli Masari
Deposited On:28 Feb 2017 01:51
Last Modified:06 Aug 2017 01:23

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