Commercialization strategy formulation for university spin-off: a case study

Abstract

In order to face the ASEAN Economic Community (AEC) in 2015, Sebelas Maret University (UNS) forming an entrepreneurship incubator housed in the Technology Innovation Centre, University of Sebelas Maret (PIT UNS). The entrepreneurship incubator in UNS cannot be said to be optimal. Implement strategy for commercialization is needed to ensure the long term success of the commercialization strategy for university spin-off, the tangible manifestation of the success of an entrepreneurial incubator. Starting from factors in successful entrepreneurship incubator, benchmarking with ICC UTM and HQ Nutraceuticals Sdn Bhd and transferred be SWOT analysis, this paper proposed to provide all services and supports of the PIT UNS to gain the success of the UNS's university spin-off, so that the commercialization policies, economic situation and commercialization culture can be developed, build the university spin-off based on the tropical climate, develop the business networking, develop the HRD aspect and build the special building to develop the business of university spin-off. This paper recommended the strategies in commercialization of UNS.