The study of tourist flows and travel movement in Gua Musang

Abstract

Gua Musang is a remote area that located at Kelantan Southern Region. Listed as a gateway in the Master Plan of East Coast Economic Region (ECER), this town is now getting more attention from various sectors. The location of Gua Musang which is between the major routes to East Coast Malaysia is having a potential to be developed as a major gateway in the region. Besides, Gua Musang is also blessed with natural attractions that can catch the attention of nature lovers. In this study, Trip Index has been used to study the travel pattern of the tourist. It is found from the study that Jalan Gua Musang-Merapoh is the main route used by the tourist to enter Kelantan. Market Appeal Model has also been used to evaluate and to determine the hierarchy of the attractions in the study area. On the other hand, data that have been gathered from the questionnaire survey is analysed to obtain the information regarding tourism demand dan tourist satisfaction of the study area. Tourism resources that having a potential to be developed have been identified and proposals to improve Gua Musang as a gateway have been done.