Persepsi pelancong terhadap pelancongan kesejahteraan (Kajian Kes: Kuala Lumpur dan Johor Bahru)

Abstract

The term of Wellness Tourism is one of the tourism product, which overwhelmed in the industry since it become the second biggest contributor for national economic under tourism sector. Nowadays, Wellness Tourism in Malaysia not only includes the healing service and disease prevention, but also included the wellness and fitness aspects. Wellness Tourism seems belongs on good position as contributor for tourism industry since it become more popular and create global markets. Even this industry give a huge contribution to national economic, the truth is, there were still a lot of spa owners that may not really understand the spa definition until the customer didn’t acquire the benefit from the spa services. Realizing these needs, this study will focused on the tourism research on the healthcare and Spa Wellness. This research done based on field observation and questionnaire circulation that have been distributed to the tourists, which might use the spa service, spa owners as well as the spa association. This research will concentrate on Wellness Tourism, where the researcher will analyze the tourists’ perception on Wellness Tourism that offered in the research area. This study aim to explore and to give feedback on Wellness Tourism and which going to be realized in the study area. On top of that, this report will also highlighting some recommendations on healthcare, spa and wellness improvement, rebranding the Malaysia spa image as well as positioning the Wellness Tourism products as part of Malaysia tourism icon.