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Buyer's conjoint preference for the attributes of condominium properties

Mar Iman, Abdul Hamid and Kamarudin, Norhaya and Seah, Lay Hoon (2008) Buyer's conjoint preference for the attributes of condominium properties. In: International Real Estate Research Symposium, 28-30th April 2008, Putra World Trade Center, Kuala Lumpur. (Unpublished)



The choice of an accommodation is influenced by a multitude of product attributes whereby buyers make trade-off between these attributes in their buying decision. This study examines attribute preference for condominium properties among a group of seventy-six middle-income earners in Johor Bahru, Malaysia. Adopting the traditional full-profile conjoint method, the respondents were required to state their cardinal preferences for eighteen sets of profiles of three most important attributes of condominium properties. The regression analysis confirmed that pertinent attributes of condominium properties most preferred by the respondents were related to price, built-up area, and location. This study discovered that apart from the subjective approach to understanding buyers’ behaviour, conjoint method helps property marketers assess the utility of typical house buyers with regards to certain combinations of product attributes in their purchase decision.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:conjoint method, condominium, consumer behaviour, preference, utility
Subjects:H Social Sciences > HA Statistics
Divisions:Geoinformation Science And Engineering (Formerly known)
ID Code:5220
Deposited By: Assoc. Prof. Dr. Abdul Hamid Mar Iman
Deposited On:01 Mar 2008 07:44
Last Modified:14 Sep 2011 03:40

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