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Buyer's Conjoint Preference for the Attritubes of Condominium Properties

Mar Iman, Abdul Hamid (2008) Buyer's Conjoint Preference for the Attritubes of Condominium Properties. In: International Real Estate Research Symposium, 16-18 April, Kuala Lumpur. (Unpublished)

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Abstract

The choice of an accommodation is influenced by a multitude of product attributes whereby buyers make trade-off between these attributes in their buying decision. This study examines attribute preference for condominium properties among a group of seventy-six middle-income earners in Johor Bahru, Malaysia. Adopting the traditional full-profile conjoint method, the respondents were required to state their cardinal preferences for eighteen sets of profiles of three most important attributes of condominium properties. The regression analysis confirmed that pertinent attributes of condominium properties most preferred by the respondents were related to price, built-up area, and location. This study discovered that apart from the subjective approach to understanding buyers’ behaviour, conjoint method helps property marketers assess the utility of typical house buyers with regards to certain combinations of product attributes in their purchase decision. Keywords: conjoint method, condominium, consumer behaviour, preference, utility

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HB Economic Theory
Divisions:Geoinformation Science And Engineering (Formerly known)
ID Code:5204
Deposited By: Assoc. Prof. Dr. Abdul Hamid Mar Iman
Deposited On:28 Feb 2008 06:57
Last Modified:01 Jun 2010 15:27

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