Mohamed Ghazali, Megat (1994) Judgement Analysis and Decision Making In Property Development. Buletin Ukur, 5 (2). pp. 105-114. ISSN 0128-4274
Property development is regurded as a complex decision making activity, involving entrepreneurial flair, risk assessment, patient, skill and if successful, a great sense of satisfaction. The decision maker normally anallyses available information and makes the best judgement. It has been discovered that, in most decision making situations where the problems is complicated, highly unstructured and characterised by risk, complexity and uncertainly the decision makers' judgement is bounded in its ratonality due to the decision maker's own limited decision making ability and capacity. Further it has been suggested that decision makers rely on a number of simplifying strategies called heuristics, or ruler of thumb, in making decisions.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Geoinformation Science And Engineering (Formerly known)|
|Deposited By:||En. Tajul Ariffin Musa|
|Deposited On:||16 Jan 2008 08:20|
|Last Modified:||01 Jun 2010 03:22|
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