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An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

Prabagaran Baskeren (2012) An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computing.

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Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2012
Subjects:H Social Sciences > HF Commerce
Divisions:Computing
ID Code:48124
Deposited By: Haliza Zainal
Deposited On:15 Oct 2015 01:09
Last Modified:15 Aug 2017 07:37

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