Quoquab, Farzana and Mohammad, JIhad and Abdul Rasid, Siti Zaleha and Ahmad, Fauziah Sh. and Mohd. Rizal, Adriana and Basiruddin, Rohaida (2013) Environment dominant logic : the new marketing era. Advance Social Science Letter, 3 . pp. 215-217. ISSN 2612-7916
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Abstract
Considering the environmental deterioration, a new business approach and/or a philosophy is of utmost necessity. The present study addressed this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic ideology: environment - dominant logic.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | dominant logic, paradigm shift, conventional marketing, ecologically marketing |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | International Business School |
| ID Code: | 47860 |
| Deposited By: | Haliza Zainal |
| Deposited On: | 07 Jul 2015 01:58 |
| Last Modified: | 31 Jan 2017 07:36 |
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