A qualitative investigating impact on cognitive image and traits in tourist behavior from Malaysia

Abstract

The tourism sector is not only fulfilling the customer’s desires and needs but also is one of noticeable economical identifier for the future. Also, it can have a good role in maintaining culture, ecological, biological and life system. The Destination Management Organization (DMO) should attempt to reinforce the destination for attracting tourists, because developing tourism sector is undertaken of improving infrastructure of the destination. So, the destination can be developed by from the feedback perceptions of tourists and their satisfaction while they are using the tourism products. Another way is to analyze information from the amount of fulfilled desires and needs of tourists. In addition, the other aspect of growing tourism destination concerns tourists’ image. Moreover, the image of destination should have consistency with its attributes. Applying the good strategies and high quality of tourism products which adapting the tourist life cycle or lifestyle determine to develop of destination in the future.