Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.

Abstract

1635/5000 This study is a research on the tendency of Melayii society Shopping at the grocery store for daily necessities. This case study is conducted over The Melayn community living around the Johor Bahru area. The goal of this study is To study and identify factors that influence the tendency Users of the Malays in the City area in making purchases Retail at retail premises either in Malay or non-Malay premises. Because of that There are three objectives of the study to be reached ie review the tendency of people Malays who live in Johor Bahru in choosing retail premises, Examine monthly spending patterns in retail purchases and determine Factors that influence the tendency to purchase against retail premises. This study randomly selected 400 respondents consisting of 200 respondents Male and 200 female respondents who are residents of this study area. Statistical method is used to describe the data obtained. The data were analyzed Using the SPSS Version 11 software. Among the findings is the bulk Respondents or Malays buy their daily necessities in the shop Malay traders. In addition, the findings of the second objective are to identify patterns Retail purchases found the distribution of retail goods Consumers by type of goods. The findings of the third objective indicated The main factor that drives retail purchases in a retail premises is Services provided, layouts of goods, locations and items Offered.